Optus has shrugged off soft quarterly results and declared it can challenge Telstra for network supremacy in urban areas, as it prepares for legal mediation with its bitter rival over 4G-standard advertising.
In the Federal Court, Justice Stephen Rares has ordered senior executives from the two major forces of Australia’s telecommunications industry to attend talks on Friday amid a dispute over advertising for superfast 4G services.
The Australian Financial Review revealed in November that Optus, a subsidiary of locally listed Singapore Telecommunications, was attempting to force Telstra to drop its “network without equal” campaign after media testing showed the No. 2 carrier’s network was faster in many locations in the Sydney metro area.
The latest dispute centres on advertising claims Telstra had the only 4G network in Brisbane after Optus has activated the technology in the city.
“We are committed to matching Telstra in metro network quality and will defend ourselves against misleading claims in advertising,” SingTel’s Australian consumer chief Kevin Russell said.
But the outbreak in hostilities coincided with the third straight decline in quarterly sales for Optus, forcing it to lower its full-year revenue guidance.